Concept study · Neapolitan Pizza
La Strada Pizzeria
- Location
- Miracle Mile, Coral Gables, FL
- Cuisine
- Neapolitan Pizza
- Type
- Concept study
A family-run Neapolitan pizzeria in Coral Gables with a wood-fired oven, Italian wines and recipes handed down three generations.
The brief
Delivery apps take a cut of every order. La Strada needs ordering of its own — in English and Spanish — that feels as warm as the dining room.
The design
An Italian street poster: PIZZA in tomato-red capitals, napoletana in italic, and the menu written round a turning pizza. Tonight's dough gets its own stamp, a strip of facts runs along the bottom, and every pizza is one tap from the cart.
What it's built to do
Move regulars from delivery apps to direct, commission-free orders, grow a list of locals who hear about specials first, and keep the private classes booked.
Identity
Palette and voice.
- Background#FBF7F2
- Ink#1E1A17
- Accent#A82716
Pizza napoletana, Coral Gables.
Family recipes from a wood-fired oven. Pickup in about 20 minutes.
Features
What the site does.
- Commission-free online ordering for pickup and delivery
- A menu you can play with: the whole list turns around the pie
- Every page in English and Spanish, one tap apart
- Booking for private pizza-making classes
Want this for your place?
Tell us about your place. We reply within 24 hours.
- Pizzeria
- Italian
- Family-owned
- Takeout & delivery
Note: this is a concept case study. La Strada Pizzeria is a fictional restaurant we designed to show our approach.