Concept study · Café & Bakery
Cornerstone Coffee & Kitchen
- Location
- Brooklyn, New York, NY
- Cuisine
- Café & Bakery
- Type
- Concept study
A bright neighborhood café in Brooklyn: specialty coffee, pastries baked in-house every morning and breakfast all day.
The brief
A café that runs on regulars and wants the next block over to know it exists. Most visits start on a phone, often while someone is walking past.
The design
The homepage is the café's board, kept live like a departure board: every line has a time, a count and its own button. Morning light on cream, espresso brown, and butter yellow only where you can tap. Readable at arm's length, one-handed.
What it's built to do
Turn “coffee near me” searches into pickup orders, shorten the line at the counter, and put the pastry case in front of people on Google Maps.
Identity
Palette and voice.
- Background#F4ECDF
- Ink#2B1D14
- Accent#F2C14E
Good mornings, all day.
Coffee, pastries and breakfast on Bergen Street, Brooklyn.
Features
What the site does.
- A live board: what just came out of the oven, and how many are left
- Hold a pastry from the board and pay at the counter
- “Your usual?” one tap away for regulars, no account needed
- A Google Business Profile kept fresh with daily posts
Want this for your place?
Tell us about your place. We reply within 24 hours.
- Coffee shop
- Bakery
- Breakfast
- Neighborhood café
Note: this is a concept case study. Cornerstone Coffee & Kitchen is a fictional restaurant we designed to show our approach.